Make-or-break account creation thresholds for online gaming

New report sheds light on critical hits and misses for onboarding and identity verification

The turn of the new decade comes at a pivotal moment for the online gaming industry. As gaming operators develop digital strategies to take advantage of the explosive growth of the industry around the globe, the starting point has to be the customer. Customer satisfaction around the online account opening process is lower within gaming than any other sector, including retail, financial services and marketplaces.

The question remains: how do you deliver a quick and seamless onboarding experience with the necessary safety and security measures in place?

The Online Gaming & Account Opening Report 2020 by Insight Avenue offers insights about online gaming consumers within the U.K. and U.S. The research investigates the appetite for real-time identity verification in online gaming and reveals online players’ attitudes and expectations toward onboarding, such as:

  • Why are so many people opening accounts outside of their home country?
  • What concerns do they have and what information are they willing to share?
  • How important is security compared to speed, convenience and user experience?

Transform your business today. Learn what consumers expect from a compelling digital gaming experience. Providing the right balance of speed, security and convenience during account creation is a surefire way to establish a trusted and meaningful relationship.

broadway-gaming

Download the Online Gaming & Account Opening Report 2020

The turn of the new decade comes at a pivotal moment for the online gaming industry. As gaming operators develop digital strategies to take advantage of the explosive growth of the industry around the globe, the starting point has to be the customer. Customer satisfaction around the online account opening process is lower within gaming than any other sector, including retail, financial services and marketplaces.

The question remains: how do you deliver a quick and seamless onboarding experience with the necessary safety and security measures in place?

The Online Gaming & Account Opening Report 2020 by Insight Avenue offers insights about online gaming consumers within the U.K. and U.S. The research investigates the appetite for real-time identity verification in online gaming and reveals online players’ attitudes and expectations toward onboarding, such as:

  • Why are so many people opening accounts outside of their home country?
  • What concerns do they have and what information are they willing to share?
  • How important is security compared to speed, convenience and user experience?

Transform your business today. Learn what consumers expect from a compelling digital gaming experience. Providing the right balance of speed, security and convenience during account creation is a surefire way to establish a trusted and meaningful relationship.

As new threats continue to emerge, the frequency and scope of new regulation will only increase.

John Smith